Author

Liza Roeser

The Flower CEO | Female Founder, Entrepreneur

Liza Roeser is a bold and visionary entrepreneur who founded FiftyFlowers, a leading online floral retailer that delivers farm-fresh flowers to customers throughout the U.S. With an eye for innovation, she disrupted the traditional flower supply chain, turning a modest start-up into a multi-million-dollar business that has served over 500,000 weddings and events. Beyond her business accomplishments, Liza is a passionate advocate for work-life balance. She is an avid runner, yogini, and enjoys spending time with her daughters.