FiftyFlowers is a woman owned company, founded by Liza Roeser in 2003. Liza was first introduced to the flower industry during her work in the Peace Corps in the early 1990s. After completing her work she remained in South America living and working abroad for over 12 years! It was this time and experience that ultimately opened her eyes to the opportunity of shipping wholesale flowers into the US. Liza was able to see the future possibilities and helped bridge the gap between the farms and the floral customer.