founder's story

meet liza

At FiftyFlowers, we believe you deserve to have flowers worthy of the most iconic moment in your life. For more than 20 years, we have been the industry leaders in helping couples like you create the wedding of their dreams with stunning farm-fresh flowers.

Our mission is simple: to deliver the DIY flower experience you’ve been waiting for through our expertise, selection, quality, and support. No matter the vision for your big day, we are here to help you curate wedding flowers that are breathtakingly beautiful and unforgettably you.

Liza Roeser The Flower CEO

“Since day one, it’s been my goal to build a diverse, inclusive, and ethical company based on values of transparency.”

ABOUT FIFTYFLOWERS

We're the original farm fresh flower innovator, trailblazing in the DIY wedding and special events floral industry. We provide the highest-quality flowers that inspire your vision, ignite creativity, and empower you to design an iconic experience.

AS FEATURED IN

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mission

To deliver the DIY flower experience you’ve been waiting for through our expertise, selection, quality, and support.

22K+ weddings
1M+ events

our core values

Act with Fearless Innovation
Grow by Doing Hard Things
Inspire Joy in Every Moment
Lead with Love and Care
Evolve by Staying Curious

Follow us on Instagram @fiftyflowers
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