Looking for the 10 focal flowers used in Wedding Flower arrangements? The focal flower is the most important element of your arrangement many believe. It is the flower that the eye notices first and is the “focus” of your arrangement. Commonly, it is the most expensive element in your floral arrangement. FiftyFlowers is the award-winning online flower wholesaler specializing in wedding and event flowers. The below group is our most popular selling focal flowers for the past 10 years. In order from most popular to least.